ELILA'S POINT OF VIEW
Engineered for Plus. Designed for Fitters. Made for Real Bodies.
At Elila, we see what the industry often overlooks: plus size and full figure customers are not an extension of smaller sizes, they are a category of their own. Their needs are different. Their support challenges are different. Their expectations are higher because for decades, they've been underserved.
That's why Elila was created from the plus size body outward, with engineering that solves the real fit problems retailers face every day.
Why We Exist
To give retailers and fitters the tools they need to confidently serve the full figure customer. We build bras that lift, contain, balance, stabilize, and maintain support throughout the day, so you never have to apologize for product performance again.
How We See the World
1. Fit must be engineered, not assumed.
You can't scale a small bra up and expect it to work. Our grading, depth, wire geometry, sling systems, and materials are built specifically for fuller busts and fuller torsos.
2. Comfort and structure are not opposites, they belong together.
Multi layered cups, power backs, rigid straps, and fabric stability create support that never collapses.
3. Shape diversity is real and deserves solutions.
Pendulous, projected, wide set, asymmetrical, relaxed tissue, distended stomachs, narrow or wide shoulders, Elila is designed to work with the true plus size body.
4. Retailers deserve reliability.
Consistent fits. Wide size ranges. Stable inventory. Products that perform exactly as promised. The kind of reliability that builds customer trust and repeat sales.
5. Empowerment starts in the fitting room.
A well engineered bra changes posture, comfort, and confidence. It turns a challenging fitting into a transformative moment.
What Problems We Solve for Retailers
✔ Lack of true plus size grading
✔ Inconsistent support at heavier bust weights
✔ Limited size availability in the market
✔ Bras that don't solve asymmetry, projection, or shape challenges
✔ Customers who feel discouraged or impossible to fit
✔ Retailers who need dependable, expert level tools
Our Promise to You
When you fit with Elila, you get performance you can trust, sizes you can rely on, and engineering that makes every fitting easier, not harder.
Elila is not "inclusive sizing." Elila is precision support for the plus and curvy customer, designed for your success.