Support Without the Wire: Why Elila Softcup Bras Perform

Let’s bust the myth: wireless bras can support full-figure busts, when they’re built right. At Elila, we’ve engineered our wireless bras to do more than comfort; they lift, center, separate, and support, all without a wire in sight.

Key Design Benefits for Your Customers:

  • Full Cup Sling: Wraps around the entire bust, not just under it, delivering full coverage and lift.

  • Engineered Seams: Add lift and contour for heavy and pendulous busts.

  • Tissue Alignment: Slings guide wide-set or outward-pointing busts into alignment for a forward-facing shape.

  • High Power Back & Rigid Straps: Anchor the bra and reduce bounce, especially critical in plus sizes.

  • Bust Separation: No wire needed. Our structured sling system ensures a smooth, defined bust silhouette—no uniboob here.

Fitter Tip:
Have your team demonstrate lift with their hands on the sling, not the wire. Show how Elila’s full sling shapes the body, aligning tissue and holding weight from the top and sides, not just underneath.

Stock up on the wireless bras your customers will ask for again:

📦 Ready to reorder or expand your size offering?
👉 Order Now

Ellen Jacobson