Less Letters, More Balance: How Elila Bras Really Fit

Why Our Fit Feels Better

Front & Center Fit

We design our bras so your bust sits naturally front and center, not pushed down or back. This creates a balanced, lifted shape that feels comfortable all day.

Cup Sizes, But Smarter

Cup letters are supposed to go up one inch at a time. But bodies aren’t perfect spheres, and plus-size busts need more than that inch to feel balanced.

That’s why when we grade our cups, we don’t just add an inch in one part of the cup. We add a little extra across the whole cup pattern. This gives the garment strength and integrity, so the bust stays lifted and balanced in a natural position, never dropped low or pushed back.

The result: our bras fit more comfortably, support longer, and don’t force you into a bigger cup letter to get the right fit.

Less Letters, More Balance

Other brands keep the center front low and push the bust back toward the underarm. To make up for that, they need more cup sizes (bigger letters) to cover the same range.

With our approach, fewer cup sizes serve more women—because the bust is balanced correctly from the start.

What It Means for You

Retailers: Fewer sizes to stock, same customers served.
Consumers: A bra that keeps your bust comfortably balanced, not squeezed, pushed back, or riding low. Since we wear bras all day (and sometimes night), the difference is lasting comfort.

Bottom Line

Our bras are built to lift, balance, and support in the most natural way, so you feel better all day.