Find the Right Bra Faster: Our New Body-Based Product Finder
We've rebuilt our wholesale site around a simple truth: your customers don't shop by category. They shop by body.
What Changed
Every Elila bra is now organized by the specific fit challenges it solves, not generic labels like "full coverage" or "medium support." Our new product finder lets you search by actual customer needs: pendulous bust, short torso, narrow shoulders, asymmetry, and more.
Why It Matters
Your customers walk in saying things like:
"My bust is heavy, and nothing holds them up."
"I'm wide-set, and my arms bump into my breast."
"One side is noticeably bigger."
"My straps constantly slip off, but I tighten them all the time."
"The Band digs into my stomach and makes me feel nauseous."
Now you can match those needs directly to the engineering that solves them, without memorizing technical specs or guessing which construction works best.
How We Organize Bras Now
By Bust Shape & Volume Pendulous, relaxed, wide-set, or asymmetrical—each gets matched to the cup structure, sling design, and support panels that work.
By Torso Length & Shape Short torsos need different band placement than long ones. Customers with a fuller stomach need curved bands that won't dig in. We guide you to the right fit.
By Shoulder Placement Narrow shoulders slip. Wide-set shoulders need different strap angles. We show you which designs accommodate each.
What This Means for Your Store
Fit customers faster with less trial and error
Train new staff easily using body-based language they already understand
Build customer loyalty by solving problems other stores can't
Position yourself as the expert who truly understands plus-size fitting
Our Commitment Hasn't Changed
Elila has always been 100% dedicated to plus-size and curvy women. We've never scaled up from smaller sizes; our cups are graded for true plus-size proportions from the start. This site update simply makes our engineering more accessible to the retailers who know their customers best.
Explore the New Product Finder
We built this tool to support your expertise and make fitting easier. Take a look at the updated site and see how quickly you can find the exact solution your next customer needs.
As always, we welcome your feedback and look forward to continuing to serve you and your customers.
Questions about the new system? Reach out to your Elila sales representative or contact us at contact@elilausa.com .