Myth: “I Just Don’t Like the Look of That Bra”
Why Appearance Shouldn’t Be the First Filter in a Bra Fitting
Retailers and fitters hear it all the time:
“I just don’t like the look of that bra.”
Maybe it’s the full cup. Perhaps it’s the seams. Maybe it’s the fabric. But whatever the reason, many consumers judge a bra before they’ve even tried it on, potentially walking away from a style that could change how they look, feel, and carry themselves.
This is where expert fitters make all the difference.
As a wholesaler, we design and manufacture bras that prioritize function first, because structure is what creates support, comfort, and long-term satisfaction. That means inner slings, firm backs, and multi-piece cup construction—all of which are visible before the garment is worn. But these are the very elements that make a bra work.
What to Say When a Customer Hesitates:
“Before you decide, let’s try it on and then put your shirt over it. The fit and feel might surprise you.”
Encourage them to experience the bra before making a snap judgment. Many of our top-selling styles—such as the 1305 Softcup, 1303 Underwire, and 2311 Stretch Lace Underwire —don’t rely on delicate lace, padding, or flashy trims. Instead, they offer true full-bust engineering:
Three- and four-piece cups for shape and lift
Full cup slings for inner support
High power backs to anchor and balance
Wide, adjustable straps for comfort and security
These bras can be transformative, especially for customers who’ve never experienced a proper fit. But they need to be on the body (and under clothing) to be understood and appreciated.
Here’s the myth-busting truth:
In 9 out of 10 fittings, the customer ends up leaving with the bra she liked least when it was handed to her, because it’s the one that fits the best. Once it’s on the body and under clothing, the structure makes sense, and the benefits are undeniable.
The goal isn’t to win on first impressions; it’s to deliver results. Remind your customer that a great bra is a tool, not just a trend piece. If she’s open to trying it on, she might find herself wearing it every day.