Myth: “I Just Don’t Like the Look of That Bra”

Why Appearance Shouldn’t Be the First Filter in a Bra Fitting

Retailers and fitters hear it all the time:
“I just don’t like the look of that bra.”

Maybe it’s the full cup. Perhaps it’s the seams. Maybe it’s the fabric. But whatever the reason, many consumers judge a bra before they’ve even tried it on, potentially walking away from a style that could change how they look, feel, and carry themselves.

This is where expert fitters make all the difference.

As a wholesaler, we design and manufacture bras that prioritize function first, because structure is what creates support, comfort, and long-term satisfaction. That means inner slings, firm backs, and multi-piece cup construction—all of which are visible before the garment is worn. But these are the very elements that make a bra work.

What to Say When a Customer Hesitates:

“Before you decide, let’s try it on and then put your shirt over it. The fit and feel might surprise you.”

Please encourage them to experience the bra before making a snap judgment. Many of our top-selling styles—such as the 1305 Softcup, 1303 Underwire, and 2311 Stretch Lace Underwire —don’t rely on delicate lace, padding, or flashy trims. Instead, they offer true full-bust engineering:

• Three- and four-piece cups for shape and lift

• Full cup slings for inner support

• High power backs to anchor and balance

• Wide, adjustable straps for comfort and security

These bras can be transformative, especially for customers who’ve never experienced a proper fit. But they need to be on the body (and under clothing) to be understood and appreciated.

Here’s the myth-busting truth:

The goal isn’t to win on first impressions, it’s to deliver results. Remind your customer that a great bra is a tool, not just a trend piece. If she’s open to trying it on, she might find herself wearing it every day.